Marketing News and Information - Marketing Magazine

British Airways takes 'Terminal 5 is working' campaign online

by Fiona Ramsay, Marketing
20-Nov-08, 09:35

Comments (3)

Cochrane leaves Channel 4 for Warner Bros

by Alison Donnelly, Marketing
20-Nov-08, 14:40

Kelly Osbourne becomes animated in Virgin Media ad

by Fiona Ramsay, Marketing
20-Nov-08, 09:20

Visa Europe hires Colin Clarke for senior marketing role

by Alex Brownsell, Marketing
20-Nov-08, 09:25

Staples campaign targets Christmas shoppers

by Miranda Fitzgerald, Marketing
20-Nov-08, 09:05

Philips uses direct media to aim sex toy at mature consumers

by Joe Thomas, Marketing
18-Nov-08, 09:30

Comments (11)

Marketing Features

Marketing heroes

by Nicola Clark, Marketing, 18-Nov-08, 08:30

LONDON - Madonna and Napoleon are among the diverse names on a 'heroes' list drawn up by The Marketing Society - we look at who else might make the grade.

The Marketing Profile: Christian Stein of Peugeot UK

by Alex Brownsell, Marketing, 18-Nov-08, 08:30

It perhaps comes as no surprise that Peugeot's UK marketing director, Christian Stein, born and bred in France, has vowed to put the 'sex factor' back into the brand. This may be just what the doctor ordered, as the Society of Motor Manufacturers and Traders estimates suggest that the British public has well and truly fallen out of love with Peugeot - so much so that to date in 2008, sales are down by 18% year on year.

Sampling a product versus experiencing the brand

by Mary Cowlett, Marketing, 18-Nov-08, 08:30

LONDON - As the recession continues to bite, getting consumers to sample brands is top of the agenda, but is the focus on experiential overcomplicating the market ?